EE launches nationwide fast repair service

Research from EE reveals that sunnier days means more smashed screens, as Brits are 46% more likely to have a screen damaging accident during the warmer months. With summer on the way, EE comes to the rescue with its industry-leading in-store superfast repair service, as the research also reveals that nearly a quarter of us look down on someone with a smashed device.

The average time people put up with a smashed phone screen is 49 days before getting it fixed, though a third of people can’t bear going a day without their phone, according to the research. With more action-packed warmer months to come in parks and rooftop bars, EE is urging people to take advantage of its industry-leading in-store same-day repair service rather than tolerating a smashed screen- available to everyone, on any network.

Cracked screens not only look unsightly, but the research finding also reveals those who fail to repair their screens are at a disadvantage across a number of different areas of life. Almost one in six people aged under 35 refuse to go on a second date with somebody after seeing their cracked screen. One in 10 would deny someone a second job interview.

Beer gardens are the most common destination for screen smashes with younger adults most likely to break their phone when out at the pub. Whereas those aged 35-54 are most likely to have their phone broken after handing it to their child to keep them entertained.

Phones falling out of pockets at festivals, being dropped while taking a beach selfie and even being snatched by seagulls are among the other ways Brits have smashed their screens, according to the research.

EE hopes its new nationwide in-store superfast repair service will help Brits make the decision to get their phone repaired rather than replaced as the research also shows 60% of phone users favour replacing a broken phone with a new one. The rollout means over three quarters of the population will be within a 30-minute drive of an EE store. They’ll be able to get their phone fixed in as little as 2 hours or collect it the next day.