Vodafone’s Elf and Seek AR game returns
11th December 2023 By: Adam
Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free Augmented Reality (AR) game, with more interactivity and more prizes to win in 2023.
‘Elf and Seek’, created by Dentsu UK&I in 2022, is a treasure hunt-style experience. It encourages players to use their phones to catch little digital elves for a chance to win thousands of prizes powered by VeryMe, Vodafone’s exclusive rewards programme.
The interactive game combines the very latest AR, geotagging and media technology for a fun, seamless experience, that was last year played by over 245,000 people, with 270,000 elves picked up and up to 20,000 prizes claimed.
This year, families will enjoy a bigger, more connected experience with hundreds of thousands more digital elves hidden around the country. The UK public, on any network, will be able to access the game from the 11th until 24th December and are being encouraged to interact with outdoor sites, social posts and custom Pearl & Dean cinema spots.
In a media first, Vodafone will also be bringing the campaign to Ocean Outdoors’s interactive screens at Westfield, Liverpool’s Media Wall, Printworks in Manchester, and The Screen in Nottingham. Guided by brand ambassadors, players can scan the interactive billboards to be in for a chance of capturing additional elves and winning one of the many prizes up for grabs. Users will also be able to secure more elves by interacting through social, by tagging @VodafoneUK and using #ElfandSeek, to ask Vodafone to drop elves near them.
The range of prizes include an all-inclusive family winter sun holiday to Tenerife, weekends away, Nintendo Switch consoles, Lavazza coffee machines, entertainment bundles and Amazon gift cards. The game will also give people the chance to donate one of 50,000 SIM cards to those in need, as part of Vodafone’s everyone.connected commitment that aims to help four million people and businesses cross the digital divide by 2025.
